Outdoor Campaigns
Project: “Be Here” Outdoor Campaign
Skills & Technology: Digital Billboard Design (Photoshop), Logo Development (Illustrator)
Project Summary:
As COVID-19 travel restrictions eased, I developed a campaign to invite visitors to explore safe, socially distanced experiences in Duluth. The campaign started with digital billboards displayed throughout the Twin Cities metro area, home to the largest market of regular visitors to the Duluth area.
Concept/Execution:
Each department and individual staff member had been producing their own presentations on an as-needed basis. Since consistency is crucial for creating a professional visual identity, I took on the responsibility to custom design critical presentations. I also created templates that could be used throughout the organization when a custom design is not practical.
