Content Development for Landing Pages
The VisitDuluth.com web site showcases all that the city of Duluth and the surrounding area has to offer and connects visitors with our partners. Seasonal landing pages are used as the destination for digital marketing, retargeting, and direct traffic campaigns.
The process begins with copywriting. The content is revised and refined, and space for photos or artwork is designated. When photo selection and editing is complete, the page goes into production. The final page is generated through the content management system and published to the site.