Visit Duluth 2021 Marketing Plan Project: 2021 Marketing Plan Skills & Technology: Analytics and Strategy Research, Marketing Methodology Research, Strategy Development, KPI Development, Copywriting, Design and Print Production (InDesign) View the 2021 Marketing Plan Marketing Plan – Introduction Marketing Plan – Strategy, Audience & Methodology Project Summary: In 2021, the Visit Duluth Board of Directors […]
WISC: Digital ads Title: WISC-TV Digital Ad DevelopmentA partnership with News 3 Now (WISC-TV) in Madison, Wisconsin Skills & Technology: Ad Design (Photoshop), Animation (HTML5 & Gif), programming (HTML, CSS) WISC Digital Ads WISC Digital Ad Development Project Summary: Since 2007, I have worked in partnership with WISC-TV in Madison, Wisconsin to create custom digital […]
Project: “Be Here” Outdoor Campaign Skills & Technology: Digital Billboard Design (Photoshop), Logo Development (Illustrator) Project Summary: As COVID-19 travel restrictions eased, I developed a campaign to invite visitors to explore safe, socially distanced experiences in Duluth. The campaign started with digital billboards displayed throughout the Twin Cities metro area, home to the largest market […]
Project: Custom Presentation Design Skills & Technology: Layout Design (Photoshop), Presentation Design/Production (PowerPoint) Download a Sample Presentation Project Summary: From city meetings and communication with our partners, to board meetings to the annual partnership meeting, presentations are frequently used at Visit Duluth. A beautifully designed layout with clear branding is important to ensure that our […]
Project: Social Media Marketing Skills & Technology: Design (Photoshop), Copywriting Project Summary: Visit Duluth uses social media to connect with and engage visitors, locals and anyone interested in Duluth. My role is to support our media team with graphics and content, when needed, for all social media platforms. Concept/Execution: Content creation for social media is […]
Project: Light Rail Train Takeover in Minneapolis, MN Skills & Technology: Exterior Layout (Illustrator), Poster Layout (InDesign), Photo Editing (Photoshop), Logo Development (Illustrator) Project Summary: To boost the number of visitors to Duluth during the winter season, Visit Duluth partnered with Explore Minnesota for a Light Rail Train takeover campaign. Concept/Execution: My design concept started […]
Project: Seasonal Landing Pages Skills & Technology: Design (Photoshop), Copywriting, Photo Selection & Editing, Programming (HTML/CSS) View a Landing Page Sample Project Summary: The VisitDuluth.com web site showcases all that the city of Duluth and the surrounding area has to offer and connects visitors with our partners. Seasonal landing pages are used as the destination […]
Project: Email Marketing Development Skills & Technology: Design (Photoshop), Copywriting, Programming (HTML/CSS) Project Summary: Visit Duluth uses email marketing to communicate with an established base of visitor subscribers, current partners and new target audiences. Custom-designed emails that are programmed to be compatible with all devices are important to delivering a good user-experience. Concept/Execution: I begin […]
2020 Duluth Visitor Guide Project: The Official Guide to Duluth, Minnesota Skills & Technology: Online Application Development (PHP/MySQL/HTML), Copywriting, Photo Sourcing and Editing, Design and Layout (Illustrator/Photoshop/InDesign), Print Coordination, Production and Proofing View the Complete 2021 Visitor Guide Duluth Visitor Guide: Inside Cove page spread Duluth Visitor Guide: Head Outside page spread Project Summary: Visit […]